Commercial Thinking
Thoughts, observations and strategic insights on Shopify, ecommerce UX and how premium brands perform online.
Written from the perspective of a designer, developer and commercial partner with over 20 years working in ecommerce.
These articles reflect the same thinking and commercial observations that shape my Shopify Commercial Reviews.
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Shopify Agentic Storefronts Guide
SHOPIFY GUIDE
15 Minute Read
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Shopify Collection Page UX for High-Intent Ecommerce Stores
SHOPIFY GUIDE
8 Minute Read
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A Smarter Way to Handle Shopify Products for Variants, Inventory and SEO
SHOPIFY GUIDE
10 Minute Read
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Unlock More Sales with Google Merchant Center and Shopify
SHOPIFY GUIDE
9 Minute Read
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A Simple Newsletter Signup Strategy for Shopify Stores
SHOPIFY GUIDE
7 Minute Read
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The Unseen Power of Internal Links: An Essential SEO Strategy
SEO GUIDE
6 Minute Read
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Powering Up Sales: How Buzz Power Boosted Their Conversion Rate from 1.5% to 6%
LATEST WORK
6 Minute Read
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Master Shopify: Product Categories, Types, Tags & Collections Explained
SHOPIFY GUIDE
7 Minute Read
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Shopify’s Winter ’23 Editions
LATEST INSIGHTS
6 Minute Read
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Branding & Logo Design: Strategy, Expertise and Execution
A COMPREHENSIVE GUIDE
8 Minute Read
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The Importance of Page Speed Optimisation for Shopify Websites
SHOPIFY GUIDE
9 Minute Read
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The Essential Guide to Launching an E-Commerce Store with Shopify
SHOPIFY GUIDE
6 Minute Read
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Shopify’s Dynamic Checkout Button: Why It’s not as confusing as you think
SHOPIFY GUIDE
6 Minute Read
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My Top 10 Essential WordPress Plugins
SIMPLIFYING WORDPRESS DEVELOPMENT
12 Minute Read
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Improving your Shopify Conversion Rate
PRODUCT PAGE OPTIMISATION
2 Minute Read
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E-Commerce Trends 2023
WHAT THE FUTURE HOLDS
5 Minute Read
