Powering Up Sales:
How Buzz Power Boosted Their Conversion Rate from 1.5% to 6%
A few weeks ago, I was given the opportunity to collaborate with Buzz Power, a dynamic online retailer specialising in energy gels. Operating on the Shopify platform, Buzz Power had a solid eCommerce business with a respectable conversion rate of 1.5%. However, they were eager to drive more sales and reach a larger audience.
My task was to apply strategic enhancements to a piece of high-ranking cornerstone content, its structured data, and its internal linking opportunities. The result? A whopping conversion rate increase to 6% – a massive 300% improvement.
Cornerstone Content and SEO
My first step was revamping Buzz Power’s cornerstone content. This included the content on their product pages and one of their main blog posts, which are instrumental in drawing potential customers. By incorporating relevant keywords and engaging formatting, I ensured this foundational content was not just high-quality, but also SEO-optimised, improving its visibility on search engine result pages.
I then turned my attention to improving the site’s internal linking structure. By creating logical, user-friendly connections between the blog post and their product, I significantly improved the user experience. This encouraged visitors to stay longer and explore more of Buzz Power’s offerings, increasing the likelihood of making a purchase.
Finally, I focused on refining Buzz Power’s structured data. This invisible but crucial information helps search engines better understand the content on each page, improving the site’s search rankings. Higher visibility leads to more site visitors, and ultimately, more potential customers.
From Buzz Power’s transformation, it’s evident how impactful these enhancements can be for any Shopify store. Your website is your online storefront, and optimising it for both visibility and user experience is crucial for driving sales.
As an experience e-commerce designer and developer I offer Shopify SEO Support and Shopify Conversion Rate Optimisation. Whether you’re looking to attract more visitors, convert those visitors into customers, or both, I’m here to help you power up your sales and grow your online business.
Don’t just strive to survive in the online marketplace – aim to thrive. Take a page from Buzz Power’s book and consider how SEO and conversion rate optimisation could supercharge your online store. Reach out to me today to start your journey towards increased sales and greater online success.