Welcome to The Rik Barwick Studio.
Shopify design & commercial thinking for brands that want to perform as well as they look.
I design and build Shopify experiences for brands that care about both aesthetics and performance.
With nearly 25 years across ecommerce, branding and digital design, I help businesses improve product discovery, conversion and commercial clarity without sacrificing character.
From strategic reviews and UX refinement through to full Shopify builds, every project is approached with long-term thinking, careful design and direct collaboration.
Strategic Design & Ecommerce
Shopify Strategy, ux
& Development
Shopify projects shaped by commercial thinking, UX clarity and careful technical implementation.
From strategic reviews and ecommerce architecture through to custom development and refinement, the focus is always on helping brands perform as well as they look.
- Shopify Commercial Reviews
- Ecommerce UX & Conversion
- Shopify Theme Development
- Ecommerce Architecture
- Shopify SEO & Product Structure
- Ongoing Refinement & Support
Brand Identity
& positioning
Brand identities designed to create clarity, consistency and long-term recognition across digital and physical touchpoints.
Built to support how a business communicates, sells and grows over time.
- Brand Identity Design
- Brand Positioning
- Identity Systems & Guidelines
- Packaging & Print Design
Website Design
& Digital experiences
Structured, user-focused websites designed around clarity, usability and long-term flexibility.
Built with careful consideration for content, navigation and how people actually move through information online.
- Website Design & Build
- WordPress Development
- User Experience & Information Architecture
- Content-Led Website Desig
Astha Garg Said…
“Working with Rik was an incredible experience—he truly brought my vision to life and created a stunning, unique Shopify website that perfectly reflects the avant garde and elegant feel of my brand. His innovative ideas, eye for detail, and ability to think creatively made all the difference. We had great back-and-forth throughout the process, and his thoughtful collaboration turned what could’ve been stressful into something exciting and smooth. I couldn’t recommend him more highly!”
Astha Garg, Owner of Label Astha Garg
Latest Shopify Web Design Work
Providing Freelance Shopify Development
& Support services to many successful Online stores
Sophie at CleanCo said..
“Great guy all round. Super easy to work with! Produces quality work and keeps things simple.”
Sophie Brisbourne-Rhodes, Global CMO of CleanCo
Latest Brand Identity Work
Brand Identity & Packaging Design for Wolfbury Gin
Branding & Packaging Design
The Suffolk Distillery
Khalid Rashid said..
“100 perfect brilliant service! Rik did what he promised- flexible, pleasant to work with over the last 7 months– I was saddened when it was all completed— enjoyed the experience and will continue working with Rik in the future!”
Khalid Rashid, Artist
Commercial Thinking
-
Shopify Agentic Storefronts Guide
SHOPIFY GUIDE
15 Minute Read
-
Shopify Collection Page UX for High-Intent Ecommerce Stores
SHOPIFY GUIDE
8 Minute Read
-
A Smarter Way to Handle Shopify Products for Variants, Inventory and SEO
SHOPIFY GUIDE
10 Minute Read
GET IN TOUCH
How can I help you?
What’s going on in the studio
March 26
Ferian
Jewellery Brand Support
Now providing Shopify development support for Ferian, a luxury jewellery designer focused on modern craftsmanship and refined product presentation. The work centres around supporting and refining the existing Shopify experience while maintaining the premium feel of the brand online. Luxury ecommerce often succeeds through restraint rather than excess. Small details around spacing, hierarchy, typography and interaction usually matter far more than adding complexity.
Looking forward to helping shape the next stage of the brand’s digital presence as the business continues to grow.
January 26
Time to run
Shopify Migration Project
Time to Run is currently undergoing a full Shopify migration alongside a wider rethink of the site structure and collection architecture. The project includes the introduction of a new pillar collection approach designed to improve product discovery, navigation clarity and long-term scalability as the catalogue grows. Alongside the migration work, a new theme direction is also being developed to create a more focused and commercially effective customer experience. Migration projects are rarely just technical exercises. They’re usually the best opportunity a business gets to rethink how customers actually move through the store.
December 25
UMA
Thai Food. Decoded. Shopify Website Launching Soon!
Currently working on the upcoming launch of UMA, a Thai food brand built around clarity, flavour and strong product storytelling. The project combines Shopify development with a more structured approach to recipes, product discovery and content presentation across the site. Food brands often struggle when websites become overloaded with messaging and unnecessary complexity. The strongest ones usually communicate confidence through simplicity and clarity instead.
The new site is now moving into the final stages ahead of launch.
beyond client work
Creativity sits at the heart of everything I do.
Alongside client work, I maintain an active art and printmaking practice that continually influences how I think about composition, storytelling, texture and visual identity.
That crossover between art, design and commerce is a fundamental part of The Rik Barwick Studio.
