A Shopify Development
& Ecommerce Consultancy

I’m pleased to welcome Pall Mall Barbers to the studio. Established in London in 1896, they bring more than a century of barbering heritage to the project, with a reputation built around craft, service and a very particular understanding of men’s grooming. It’s exactly the kind of business I enjoy working with: established, full of character and with a genuine story behind it.

We’ll be working together to develop their ecommerce experience on Shopify, creating a stronger home for a growing range of grooming products whilst preserving what makes the brand distinctive. The ambition is to translate the knowledge and personal service you’d expect in the barber’s chair into the online experience, helping customers discover the right products for their hair, scalp and routine.

A fascinating commercial and creative challenge, and one I’m very pleased to have in the studio.

I’ve been supporting Tang & Co with the technical side of their Shopify store, helping keep the ecommerce operation running smoothly as the business develops. The work has included ongoing theme updates, troubleshooting and improvements, alongside stepping in when more unusual technical problems arise. It’s less about a single redesign and more about providing experienced Shopify support when the business needs it.

More recently, that support has extended beyond the website and into physical retail, helping Tang & Co set up Shopify POS for their pop-up store and connect the online and in-person sides of the business. It’s a good example of how I increasingly work with established Shopify businesses: understanding what they’re trying to achieve, solving the technical problems that get in the way and making sure the technology supports the business rather than dictating how it operates.

I’ve recently started working with Atom Label, an independent British womenswear brand founded by Jo Lackenby in 2004. Designed in Yorkshire, the collection centres around distinctive dresses, jumpsuits and gowns made for occasions when you want to make an entrance. After nearly two decades supplying fashion businesses, Atom moved into direct-to-consumer ecommerce in 2021, creating an interesting business with established product knowledge behind a relatively young online retail operation.

My initial work has focused on improving the Shopify store from a commercial perspective: simplifying the customer journey, strengthening product pages and making it easier for customers to discover and buy the collection without stripping away the personality of the brand. We’re now looking beyond the storefront too, exploring how Shopify can better support Atom’s established wholesale business alongside its growing direct-to-consumer operation. It’s exactly the sort of work I enjoy: looking at the business as a whole, then working out where design, ecommerce and better systems can make a meaningful difference.