Harnessing the Power of Product Types, Tags, and Collections to Elevate Your E-commerce User Experience

Discover the power of Shopify’s Product Types, Tags, and Collections and learn how to leverage them for an optimised, customer-friendly e-commerce experience.

In the complex, vibrant world of e-commerce, organisation is key. With thousands of products available at the click of a button, an intuitive and streamlined online store can be the difference between a thriving business and one that falls by the wayside. This all begins with the backbone of your online store – your product organisation strategy.

The first step to optimising your online store is understanding the different ways to categorise your products. In the Shopify platform, there are three primary classification systems: Product Types, Product Tags, and Collections. Understanding the differences between these three is essential for effective product organisation and creating a smooth customer journey.

Product Types

Product Types are broad categories used to classify items in your store. Each product can be assigned a single product type, such as ‘T-shirts,’ ‘Books,’ or ‘Electronics.’ It’s essential to choose a type that accurately represents your product to help customers find what they’re looking for and for you to sort and manage your products effectively.

Product Tags

Product Tags are descriptors you attach to products to add specific details. These tags can be anything from colour and size to material or theme. You can assign multiple tags to a single product, enabling more detailed filtering capabilities for customers. While Product Types categorise, Product Tags provide specific, searchable information to help customers find the perfect product.


Collections are a way of grouping products that share common characteristics. These could be items of the same type, tagged with similar features, or even seasonal offerings. Collections allow you to curate your store’s product range, presenting a specific set of items to customers based on their shopping needs or preferences.

Imagine your Online Store like a typical clothing retail store – Featuring racks (Collections) of t-shirts, caps and trainers (Product Types). Organised by Size, Style or Colour (Product Tags).

An organised clothing rack
Image your Online Store like a typical clothing store – Racks (Collections) of t-shirts, caps and trainers (Product Types). Organised by Size, Style & Colour (Product Tags).
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Useful resources

Shopify Productivity Tools – Using Tags: A comprehensive guide by Shopify that outlines best practices for using tags throughout your Shopify site.

The Importance of Organised Products and an Optimised Information Architecture

An organised product catalogue and a well-optimised information architecture play a pivotal role in your e-commerce success for a few reasons:

  1. Enhanced User Experience (UX): A structured, organised product catalogue enables customers to navigate your online store seamlessly and find what they’re looking for with ease. This results in a positive shopping experience, which can lead to increased customer satisfaction, return visits, and higher conversion rates.
  2. Improved Searchability: With effective use of product types, tags, and collections, your products become more searchable – both on your site and via search engines. This improves your site’s SEO, potentially driving more traffic to your store.
  3. Streamlined Store Management: On the back end, a well-organised store makes it easier for you to manage your inventory. With clear categories and tags, you can quickly identify product performance, track stock levels, and update your offerings as needed.


By harnessing the power of Product Types, Tags, and Collections, you can create a user-friendly, efficient, and profitable Shopify store. Remember, an optimised e-commerce platform isn’t just about selling products – it’s about creating an enjoyable, seamless shopping experience for your customers. So, make the most of these tools, keep your online store organised, and watch your e-commerce venture soar to new heights.

As an experienced Shopify developer and e-commerce designer, I’ve seen firsthand the impact a well-organised online store can have. Remember, your online store is more than just a digital shop front – it’s the heart and soul of your e-commerce business. Treat it as such by optimising your product organisation, and your customers will thank you for it.

Frequently Asked Questions regarding Product Tags, Titles and Collections

What are Product Types in Shopify?

Product Types are broad categories that help classify the items in your Shopify store. For example, ‘Shoes’, ‘Shirts’, or ‘Accessories’. These categories aid both store management and customer navigation.

Can a product have multiple Product Types in Shopify?

No, each product in your Shopify store can only be assigned one Product Type. This ensures that products are categorised clearly, making them easier for customers to find.

What are Product Tags and how can they be used effectively?

Product Tags are specific descriptors that you can attach to products in your store. They provide detailed information such as colour, size, material, or theme. You can use Product Tags effectively to improve your products’ searchability and offer a more tailored shopping experience.

Can I use Product Tags to organise my Shopify store’s products?

Absolutely! Product Tags are a powerful tool for organising products. By tagging your products with specific attributes, you can create a more detailed and searchable inventory.

What are Collections in Shopify?

Collections in Shopify are a way of grouping products that share common characteristics. You can create collections based on product type, tags, price, or any other variable. Collections help to curate your store’s offerings, making it easier for customers to browse related products.

How can I use Collections to improve the customer shopping experience?

You can use Collections to present a curated range of products to your customers based on their preferences or your business needs. For instance, you could create a ‘Summer Collection’ featuring all your summer products, improving your store’s navigability and the overall shopping experience.

Why is it important to have organised products in my e-commerce store?

Organised products enhance the user experience by making navigation easier. This can lead to increased customer satisfaction, more repeat visits, and higher conversion rates. It also makes store management and inventory tracking more efficient.

What is information architecture in e-commerce?

Information architecture in e-commerce refers to the structuring and organisation of information (products, categories, tags, etc.) in an online store to make it easy for customers to find and purchase what they need. This includes the use of Product Types, Product Tags, and Collections in Shopify.

How can an optimised information architecture improve my store’s SEO?

An optimised information architecture makes your site more searchable, both on your site and via search engines. By using Product Types, Product Tags, and Collections effectively, you make it easier for search engines to understand your site content, improving your store’s SEO.

Why is the combination of Product Types, Product Tags, and Collections important in Shopify?

The combination of Product Types, Product Tags, and Collections creates a comprehensive system for organising your Shopify store. It allows for broad categorisation, detailed descriptions, and curated collections of products. This enhances user experience, improves searchability, and streamlines store management.


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