This post lists the top five trends that I expect to be shaping the eCommerce industry during the second half of 2023, and are well worth considering as you plan strategy for your team. Learn more about the fast-changing eCommerce landscape, the biggest trends shaping 2023 and beyond, and recommendations that are needed to help retailers create brands that last. If you are looking for real competitive advantages, you may want to pay attention to some emerging trends driving the growth of ecommerce businesses for years to come.    ^{Show Source Texts}

My Top 5 E-Commerce Trends 2023

• Improvement through data
• More personality through emerging technologies
• Social Commerce
• Live Shopping
• Mobile Market Share Increase, again.

Bonus Read

• E-Commerce Markets to watch

1. Improvement through data

Forward-thinking ecommerce retailers who are analyzing their data, making products ultra-personalized, and communicating about those efforts will be those who are positioned for victory in 2022. In broad strokes, all these eCommerce trends in early 2022 are designed to improve user experiences one way or the other.    ^{Show Source Texts}

2. more personality through emerging technologies

Social commerce, AR, livestreaming purchases, and conversational commerce are all ecommerce trends that are beneficial for both customers and businesses. Ecommerce sites who are on board with the trend are investing in technologies that send personalised pop-ups, follow-up emails, and relevant marketing offers in order to provide an enhanced shopping experience and reinforce this connection with customers. Leveraging social media is a trends for ecommerce, which online stores should embrace in order to increase brand engagement and brand recognition. Social commerce has been an increasing trend as it allows customers to buy directly from the online platform through a social media outlet, without leaving the platform.    ^{Show Source Texts}

3. Social Commerce

In 2020, social commerce – selling products directly through social media – made up 3.4% of the total sales of eCommerce, a number that is expected to keep growing. This shows an increasing interest in real-time purchasing, and by 2026, it is estimated that sales will account for 10-15% of total ecommerce.    ^{Show Source Texts}

4. Live Shopping

Live Shopping is one mobile commerce trend that we are expected to see growing through 2023, with platforms such as Instagram and Facebook having native live-streaming features. With voice eCommerce sales expected to hit $19.4 billion in 2023, we are going to see companies continuing to integrate voice shopping so that customers can purchase products even more easily.    ^{Show Source Texts}

5. Mobile Market Share Increase, again.

In 2019, Statista estimated that 73% of eCommerce sales would be completed via a mobile device by the end of 2021. It is expected that worldwide retail eCommerce sales will grow by 16.8 percent to $4.921 trillion in 2021. India, Brazil, Russia, and Argentina are expected to see retail eCommerce sales grow by at least 26% in 2021.    ^{Show Source Texts}

E-Commerce Markets to watch

China is expected to become the first country to experience over 50% of its retail sales take place online. It is projected that by 2023, e-commerce will be responsible for over $6.5 trillion of sales, or 22% of the global retail sales. It is projected that by 2022, clothing and accessories will be the fastest growing category of sales on the eCommerce side for retailers, increasing by 18.9%.    ^{Show Source Texts}

Not to be outdone, the online pet industry, online fashion, as well as beauty and cosmetics, also saw a substantial market share growth; although, not nearly as fast. These trends highlight the shifting sensibilities of consumers towards the environment, while also providing considerable opportunities for e-commerce businesses that are ready to embrace sustainability.    ^{Show Source Texts}

1. Sustainability & Green

Particularly among younger audiences, an emphasis on sustainability is already trending in marketing, and it is sure to keep it up as one of 2022s trends for ecommerce. Building upon the growing awareness and prominence of sustainable ecommerce, the processes behind a greener company are poised to grow in relevance in 2022. The growth in the number of eco-friendly purchases made on-line is in response to an increasing awareness among customers about eco-friendly eCommerce, which may contribute to purchasing decisions.    ^{Show Source Texts}

2. Direct to Consumer

E-commerce has levelled the playing field for brands that adopt direct-to-consumer business models and are capable of providing stellar experiences on-line. With the evolution of e-commerce, companies are able to afford more of the luxury of selling direct to consumers, thereby bypassing a vast array of retailers and middlemen.    ^{Show Source Texts}

These trends are going to be big in 2023, but we are also going to see complementary trends like how more and more online businesses start accepting cryptocurrency payments, and how dynamic pricing is going to increase in popularity, particularly among pure-play retailers. With 2021 eCommerce sales surpassing their 2020 record, we can expect 2022 online shoppers to become even more experienced and sophisticated. The recent global pandemic has forced many entrepreneurs to reconsider how they go about making sales, and it is likely that ecommerce will continue to grow in popularity over the coming years.

If you’re not selling online the question now is, why not.  ^{Show Source Texts}

Cited Sources

• https://www.bigcommerce.com/articles/ecommerce/ecommerce-trends/ ⁰
• https://thrivemyway.com/ecommerce-stats/ ¹
• https://techcrunch.com/2022/01/04/4-trends-that-will-define-e-commerce-in-2022/ ²
• https://blog.getbyrd.com/en/ecommerce-trends-2022 ³
• https://blog.miva.com/ecommerce-trends-2022 ⁴
• https://www.shopify.com/partners/blog/ecommerce-trends-2022 ⁵
• https://www.netsuite.com/portal/resource/articles/ecommerce/ecommerce-trends.shtml ⁶
• https://sproutsocial.com/insights/ecommerce-trends/ ⁷
• https://www.hostinger.com/tutorials/ecommerce-trends ⁸
• https://www.imrg.org/blog/5-trends-that-will-shape-ecommerce-in-the-first-half-of-2022/ ⁹
• https://commonthreadco.com/blogs/coachs-corner/ecommerce-trends-future ¹⁰
• https://www.wordstream.com/blog/ws/2022/03/25/ecommerce-marketing-trends ¹¹
• https://rewind.com/blog/ecommerce-trends/ ¹²
• https://www.semrush.com/blog/ecommerce-trends-2022/ ¹³