Shopify’s Dynamic Checkout Buttons:
Why They’re not as confusing as you think

Are you tired of seeing low conversion rates on your Shopify store?
One simple solution that can make a big difference is embracing the dynamic checkout button. Here’s why…

When I build Shopify e-commerce websites a common point of contention is the issue of Shopify’s “Dynamic Checkout Buttons”. Not everyone wants to embrace using these buttons and I am often asked to remove them because of the fear of it confusing their customers.

However, this couldn’t be further from the truth. When you enable this feature, your customers will automatically be presented with their preferred checkout method, making the purchasing process more seamless and convenient for them. This can lead to an increase in conversion rates and ultimately, more sales for your business.

But don’t just take my word for it. According to a study by Baymard Institute, nearly 70% of shoppers abandon their carts due to a lengthy or complicated checkout process. By offering a personalised checkout experience through a dynamic checkout button, you can reduce this number and improve the overall user experience on your store.

In addition, a report by Shopify found that stores that offered multiple checkout options saw a conversion rate increase of up to 5%. This may not seem like a lot, but it can make a significant difference in your bottom line over time.

But it’s not just about conversion rates. By offering a dynamic checkout button, you are also showing your customers that you value their time and preferences. This can lead to increased customer satisfaction and loyalty, which can also have a positive impact on your sales.

The following article hopefully destroys the myths behind the functionality and dives into why I like using the dynamic checkout button and why you need to have it on your store’s product page.

What exactly is a dynamic checkout button?

A “Dynamic Checkout Button” on Shopify is a feature that allows store owners to present customers with their preferred checkout method. This can be based on their previous purchase history, their location, or other factors. The goal of a dynamic checkout button is to make the checkout process more convenient and personalised for customers, which can lead to increased conversion rates and sales for the store.

Dynamic Checkout Button on Cole & Mason
Buy with ShopPay – one of the options presented to users with this Dynamic Checkout Button.

This feature can help to reduce the number of abandoned carts by giving customers a fast and easy checkout experience. It allows store owners to offer multiple checkout options and allows the store to automatically present the customer with the most suitable option based on the customer’s location and previous checkout history.

Adding Shopify’s Dynamic Checkout Button is a great way to optimise checkout process and make the checkout process more convenient for the customers, which can lead to a better user experience and increase in sales.

Why do some Shopify store owners find the Dynamic Checkout Button Option so confusing?

I think some store owners may find the dynamic checkout button confusing because it involves a different way of thinking about the checkout process.

The dynamic checkout button is designed to automatically present the customer with their preferred checkout method based on previous purchase history, their location, or other factors. This can be different than the traditional checkout process where all options are presented to the customer in one page.

Store owners may be hesitant to use the dynamic checkout button if they are not familiar with the concept of personalisation in the checkout process. Additionally, store owners may be concerned about the potential for technical difficulties or compatibility issues with their existing checkout process.

The customisation and configuration of the dynamic button can also be confusing for some store owners as it requires some knowledge of coding and development.

How do i add a dynamic checkout button using Shopify Theme 2.0

Adding a dynamic checkout button using Shopify Theme 2.0 can be done by using the built-in options provided by the theme and customising the theme code to match your needs. Here are the general steps you can follow:

  1. Go to the Theme editor of your store by clicking on Online Store > Themes > Customise.
  2. Look for the “Checkout” option in the Theme editor and click on it.
  3. Look for the settings related to checkout options and toggle on the options that you would like to offer to your customers.
  4. Look for the “Checkout button” option and customise it to match the design of your store.
  5. Save the changes.
  6. Test your checkout process to ensure that the dynamic checkout button is working correctly.

Keep in mind that the process of adding Dynamic Checkout Button in Shopify Theme 2.0 can vary depending on the theme you use and the settings it provides. It is also important to make sure that the theme you are using is compatible with the checkout options you want to offer.

How do i add a dynamic checkout button using an app?

To add a dynamic checkout button to your Shopify store, you will need to use an app from the Shopify App Store. Here are the general steps you can follow:

  1. Go to the Shopify App Store and search for “dynamic checkout button” or “multiple checkout options” apps.
  2. Browse through the options and select an app that best suits your needs. Be sure to read reviews and check for compatibility with your Shopify theme.
  3. Install the app on your Shopify store by clicking on “Add app” button.
  4. Configure the settings of the app to your preference such as which checkout options to offer and how to display them.
  5. Once the app is installed, you should see the dynamic checkout button on your product pages. Test it and ensure that it is working correctly.
  6. Finally, you can also customise the appearance of the dynamic checkout button to match the design of your store.

The process of adding dynamic checkout button can vary depending on the app or theme you choose, so make sure to follow the chosen routes specific instructions or if you are not comfortable, it’s best to seek help from a developer like myself so please contact me if you need any help or advice regarding this..

To Conclude…

Shopify is a platform that provides store owners with the tools and resources they need to create and run an online store. One of the key features of Shopify is its focus on helping store owners increase conversion rates by providing a user-friendly interface and a wide range of features that are designed to make it easy for customers to purchase products.

The Dynamic Checkout Button is just one of these features available to you. For more ideas on improving your store please checkout my guide on Improving Your Shopify Conversion Rates.

Dynamic Checkout Buttons


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