Brand & Website Design for Ecological Garden Designers

Brand Strategy

After our initial strategy session we decided to capture the essence of ecological garden design in a simple logo which could be used across different platforms. The fundamental role of ecological gardening is to work within the confounds of a space and to allow nature to be the integral point which creates stunning outdoor spaces.

Logo Design

I wanted the logo to have an iconic meaning and to act as part of the brand’s storytelling. After many sketches I designed this to have two parts – design and freedom. This approach gave me the same balance ecological gardening has on its environment.

The circle first represents perfection in design; it’s a flawless shape and elegant. Then growing within these confounds is the wildflower illustration which is allowed to be its natural self and flourishes in the design.

Typography

I used Hedvig Serif font from Google Fonts as not only does the font have clean modern lines but it also has fantastic ascenders and descenders that worked great with the icon concept – I really loved the ‘f’ character and how it overhangs the following character – free from it’s own confounds.

colour palette

The business is to provide a premium service to their clients. From online consultation sessions to landscaping. I wanted the colours to feel luxurious and something you’d find in a boutique. I designed the colour palette to celebrate the four seasons in a rich palette. We have fresh growth of spring green, a purple representing both blooming plants and ripening fruits of autumn followed by an earthy black of rich compost. These were to represent the full circle of life in the outdoors.