My Services – Shopify
Shopify Commercial Reviews
Strategic ecommerce reviews designed to uncover friction, improve clarity and help Shopify brands perform more effectively online.
Focused on product discovery, UX, merchandising, conversion and the commercial layer behind premium ecommerce experiences.
Not just another Shopify audit
Most ecommerce reviews focus on technical SEO, generic conversion advice or surface-level UX issues.
My approach is different.
The goal is not to generate a list of tweaks, it’s to uncover the structural and strategic issues quietly affecting growth.
These reviews are designed to understand how a brand actually performs commercially online:
- how products are discovered
- where friction appears
- how trust is communicated
- where basket-building opportunities are missed
- how the experience supports or weakens the positioning of the brand
What I Look For
Product discovery and navigation clarity
Collection page hierarchy
Add to Cart visibility and intent
Basket-building opportunities
Mobile browsing behaviour
Trust and reassurance placement
Premium product positioning
Information hierarchy and UX friction
Search vs browsing behaviour
Merchandising and collection structure
Strategic Review Options
Whether you need a fast commercial perspective or a deeper strategic review, the following two options are designed to uncover friction, improve clarity and identify opportunities for growth.
Option 1
Shopify Revenue Diagnosis
£250–£350
A fast-turnaround strategic review for founders who want an experienced commercial perspective on how their Shopify store is performing.
Ideal for:
- identifying quick wins and commercial friction
- stores preparing to scale marketing
- brands with stagnant conversion
- founders needing clarity before investing further
Includes
- 15–20 minute recorded video review
- Top 3–5 commercial observations
- UX and conversion feedback
- Product discovery analysis
- Immediate opportunities for improvement
- Recommended next steps
Outcome
A concise, founder-level diagnosis designed to quickly identify where the experience may be underperforming commercially.
Option 2
Shopify Commercial Review
From £1,250
A deeper strategic review for established ecommerce brands looking to improve conversion, customer experience and long-term commercial performance.
This is a structured consultancy engagement rather than a surface-level audit.
Includes
- Detailed written review document
- Homepage and navigation analysis
- Collection page and merchandising review
- Product page UX and hierarchy analysis
- Basket-building and AOV opportunities
- Mobile experience review
- Trust and reassurance analysis
- App stack and platform observations
- Commercial positioning feedback
- Prioritised recommendations
Outcome
A detailed strategic review designed to help premium Shopify brands understand where friction, confusion or missed commercial opportunities may be limiting performance.
Who These Reviews Are For
These reviews are best suited to established Shopify brands that already have a strong foundation, but feel there is a gap between how the business presents itself and how effectively the website performs commercially.
In many cases, the issue is not traffic or product quality. It is clarity, hierarchy, discovery or friction quietly affecting the customer journey.
The brand may feel premium, considered and well-positioned, but the ecommerce experience underneath is not fully supporting it.
I typically work with founder-led and design-conscious businesses that care about both aesthetics and performance. Brands preparing to scale marketing, invest in a redesign or improve conversion often use these reviews to gain strategic clarity before committing further time or budget.
These reviews are not intended for early-stage DIY stores, basic theme setup support or generic technical audits. The focus is on commercially refining established ecommerce experiences through thoughtful analysis, UX judgement and long-term strategic thinking.
Example Observations
A small election of observations taken from recent Shopify commercial reviews.
These are the kinds of structural, UX and commercial patterns often quietly affecting ecommerce performance.
Navigation & Discovery
“The customer expects expertise, but is left to browse like a general retail site.”
A strong brand position was being weakened by generic product discovery and catalogue-style navigation.
Commercial UX
“The site looks like a boutique, but behaves like a brochure.”
The visual identity was strong, but key commercial actions and product pathways lacked clarity and intent.
Collection Page UX
“Filters should support discovery, not block it.”
Collection pages were prioritising interface elements over product visibility, creating unnecessary friction on mobile.
Product Hierarchy
“A £600 jacket should feel like specialist equipment. Right now, it feels like a catalogue listing.”
The product pages contained the right information, but lacked hierarchy, context and confidence at the point of purchase.
GET IN TOUCH
How can I help you?
Get in touch with the studio today to take the first step in growing your online business with custom Shopify solutions that deliver results.
Latest Shopify Guides & Articles
A collection of articles exploring Shopify UX, ecommerce structure, conversion thinking and the commercial decisions behind effective online stores.
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Shopify Agentic Storefronts Guide
SHOPIFY GUIDE
15 Minute Read
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Shopify Collection Page UX for High-Intent Ecommerce Stores
SHOPIFY GUIDE
8 Minute Read
Rik has been fantastic to work with. Always positive, encouraging and very patient. I came to Rik wanting to move my website and all products & content from Wix to Shopify. Rik was able to seamlessly migrate my whole website over as well as add aspects that will bring more traffic and trust to my business, with a renewed, professional appearance and all the SEO bells and whistles too! I couldn’t have asked for more and the whole experience was stress free and exciting! Thanks so much Rik!
EMILY BULL, OWNER OF WILD ERB LUXURY CANDLE CO