Hall Street is an independent traditional “bricks and mortar” retailer based in Suffolk that wanted to move into e-commerce using Shopify as the e-commerce service provider.
My brief was to re-design Hall Street’s existing website and help the client get e-commerce ready through a Shopify Launch Plan.
Customer User Experience
Hall Street’s cliental enjoy visiting their “bricks and mortar” stores and enjoyed the personal concierge way of shopping Sean and his team at Hall Street provided. It gives them a unique shopping experience online shopping sometimes doesn’t give. I designed an experience that is still very tailored to their users – from relaxing in a leather armchair enjoying a coffee or perusing the new selection of designer shirts.
The Client User Experience
The website was to become a hub of information about what the store has in stock and any new collections that may be arriving. It needed to be easily updated, responsive and look as elegant as the clothing Hall Street sell – Shopify was key to this due to its simple back-end user experience which allows shop keepers to gain access to data and product information in just a few clicks.
I opted for a very clean User Interface taking inspiration from High-end fashion and men’s magazines which gave the images room to be the main attraction. This site is all about imagery and lifestyle so i didn’t want to UI to be clunky and in the way.
Once the site was launched we saw a steady increase in traffic to the site with a noticeable increase as months went by in people visiting the stores enquiring about things they’ve seen in the blog and social media.
Shopify streamlined how the business ran – the Shopify POS system was introduced in Winter 2022 to bridge the gap between Online and In-Store sales allowing the user to have one stock control system to manage everything within their selling channels.